Google Ads Management Services by a Certified Agency

What is Google Paid Ads Management and How does it work?

Knowledge, experience, expertise, and understanding of clients' businesses are critical factors for any company to be a successful Google paid ad management agency. Opal Infotech has a team of talented professionals with in-depth experience to develop the right type of strategy and execute the same while producing optimum results at the lowest possible cost. You can find many agencies to provide services, but the most important thing is to know how to manage them. Google provides an excellent ad management console, but one should know how to explore each and every feature to give the best results to customers.
 
When you hire us, the first thing we do is analyze your website and find out if there are any existing problems with it. For example, forms are not working, text or images are not viewable, speed is very low, or you find some broken links. We advise our customers to fix the issues before we start the campaign, otherwise, it will be a waste of money and time. We also do competitive studies, which help us define the perfect strategy for your business. We always design unique ads in terms of text and visuals so that our client stands apart from the competitors' campaigns. The Google Ads console offers a wide range of options to set up ads, analyze the results, and apply variables to get the optimum results. We have a team of Google-certified employees who have an understanding of using tools and settings, generating reports, and managing campaigns effectively. These are the most important factors where we are different than other agencies in terms of delivering the highest results in the minimum time frame at the lowest possible investment. Google Ads account management is the crucial part of the service where we constantly work on improving performance, managing bids, and timings, devising bid management strategies, etc. Based on initial results, we suggest our customers modify the plans if required or add other services to capture more markets.

Types of Google Ads Services 

This also called Google PPC Ads permits businesses to pick between many distinctive campaign types. They are- Search Networks, Display Networks, Video (YouTube Ads), Placement Advertisements, Interest Advertisements, Shopping Ads, and other PPC ads. Deciding what to pick solely depended on the type of business, hence, proper attention needs to be paid. Each Google ad type has its purpose. For example, display ads are usually taken up by companies who want brand awareness and want exposure Google remarketing ads are for people who have visited the site and you keep marketing to them, and Google search ads are for people who are interested in text ads along with other PPC campaigns.

Let’s look at all the different types of Google ads a company can incorporate and get traffic from:

• Google Search Ads :

  It is amazing for promoting your products because, from this, companies target potential customers who are looking for keywords related to your business. Google hosts millions of advertisements every day.

  Search ads help businesses to know the intent of their customers. Advertisers can bid on keywords that can show their text ads to the people who are searching for them on Google. Other than that, search campaigns are text-based ads on the Google search engine results page (SERP). It brings in traffic whenever someone clicks on an ad. They are the most used ads whenever a brand wants to bring in revenue and, have the most potential for small to medium enterprises.

• Google Display Ads :

  This allows showing advertisements in various formats and types of Google ads, which can be in either text, image, or video format. It is mostly used for increasing exposure and even for remarketing.

  Even businesses can target their display to appear in certain geographic locations. A successful Campaign targets the right people at the right time and with the right intent. With Google Display campaign you can show ads to different websites, blogs, and videos, they build more engagement, brand value, recognition, and growth with Google display advertising.

• Placement Advertising :

  Google Placement targeting is another popular form of paid ads. This involves the business demanding for ad units to be placed on a particular space on the website. In this type of Google Ad, the business can place the ads they want the advertisers to target. A search engine has a special feature that lets advertisers bid on the space on the websites of their affiliated partners.

• YouTube (Video Ads):

  YouTube is the biggest platform for video marketing. YouTube hosts several million ads every year and is one of the most profitable platforms for storytelling. In case you're concluding how to assign your video promotion spending plan, YouTube has immense reach and an amazing focus on capacities that make it an irrefutably important stage in the client venture. YouTube media is greatly beneficial for storytelling and raising awareness.

  Marketers can run campaigns, set their budget, use, a discovery platform, and use creativity to generate interest. Video ads are an appealing type of advertising. It is a great way to make a connection with customers, especially YouTube advertising has a great branding effect.

• Google Shopping Ads:

  Google Shopping Advertising is another experience for online retail marketing business users altogether. Google Shopping permits retailers to promote their items to searchers in an outwardly engaging manner. Not only are these ads visually appealing and more economical in comparison with other paid campaigns.

  One of the reasons why Marketers also prefer Google shopping ads is because it showcases your ad and helps buyers make a better decision in contrast with the text ads that Google search advertising offers. It is beneficial to eCommerce companies because apart from the product image all the relevant features such as price, headline, availability of stock, and discount rate (Displayed at the top of Google Search results) also with reporting tools, companies can track the performance of their products. We promote your products by optimizing & organizing your product feed and shopping campaigns by targeting the correct keywords.

• Google Remarketing:

  Customers not only do they demand a better experience in an increasingly competitive market, but they are also harder to retain. Customers today have thousands of options to search for any products and often switch brands because of numerous reasons. To retain them, companies need to put in the effort, this means sufficient investment in remarketing ads and on the Google display network.

  Google retargeting is utilized to show advertisements over the Google Display Network and search network to individuals who have demonstrated enthusiasm for your image (through visiting your site, utilizing your application, viewing your recordings, etc.). The objective of retargeting these clients is to keep them connected with your image and energize new transformations. A powerful remarketing campaign helps retain your loyal customers and gain new ones through the systematic planning of thousands of websites hosted on the Google display network.

  Google Remarketing is a great advertising technique that allows showing ads to users who have visited your website before. It reminds users to return to the website by gently prompting and reminding them with the relevant displays.

• Google Interest Advertisement:

  These are similar to those of display ads and help users reach prospective users, which in turn helps in gaining insights into user behavior and better lead generation. They reach more than a billion customers and are also an effective way to reach out to potential new customers globally and generate awareness about the company’s offering of products and services.

  Google Interest Advertisement also known as behavioral Advertising is such that with these ads, companies can target website visitors who have certain characteristics based on their behavior. With Google interest marketing, businesses can also increase the analysis of the users and increase ad reach to the targeted audience. (It is a great method to reach people who are interested in the services you provide.)

Importance of a Google Ads Certified Partner Company

Google Ads Certification is a program by the company that requires clearing out the exams and satisfying various other requirements of the program to be certified in the same process. This Certification shows the proficiency of the individuals while showcasing their knowledge of using this tool for carrying out the online endorsing campaign. The Certified Partners will have the knowledge of the best practices with such campaigns and can ensure that the commerce gets maximum returns on their investment with all their different ad formats. Therefore by hiring the services of Certified Partners, you are least bothered about promoting your products and services online without having to learn about the usage of keywords., creating ads, making them display on the directory with appropriate keywords, managing the account, and various other tasks that are required to carry out Pay per click campaign. Your task of commercializing marketing for your products and services is greatly simplified and you can find time for all your other core jobs to increase your productivity ROI.

Why hire Opal Infotech as a Google Ads Agency?

• We at Opal Infotech offer you our services in running ads that bring traffic, visibility, and engagement and eventually build a brand. As stated above, we will help you with  Google search and shopping ads. Remarketing, video ads, Google Placement Marketing, Google Interest Advertisements, and all PPC campaigns.
• We are a Certified Google Partner and dedicated to understanding your needs and tailoring the ad campaigns according to your objective. After 10 years of actively curating thousands of campaigns across international borders, we want the best for you and are with right from the start to finish arrangements, directly from composing the advertisement duplicate to creating the investigation report for assessing the user behavior.
• With our aptitude in PPC ads, we ensure that each and every step of the way we are there to brainstorm and drive actual results for the campaigns. Building up a viable web-based enterprise site running ads and analyzing the results can be a difficult and complex procedure. Also, every firm has its own identity on the web, hence, to help you share your vision with the world, we will do everything for you and curate the Google advertisement according to your wishes.
• Our organization's innovation unites information sources with creativity for your benefit. With analytics from Google advertisements and other PPC ads joined with our parameters, we can comprehend what is working and why. What's more, as a business, you can get this information as well. We center on joining forces for the development of business. Our ingenious team knows the intricate details of the business as though it were their own. In that manner, our work mirrors the spirit of your image while giving outcomes customized to the organization's particular needs.
• Our advertising group cooperates to define and actualize a multi-faceted arrangement to develop more leads for your business and convert them into clients. All in all, advertisers will tune in, manufacture, dispatch, and develop your business into a brand. In an already competitive world, we have the tools and talent to deliver the best results for you. So work with us and restructure the way you deal with Google advertisements.